Closely related to search engine optimization (SEO), content marketing for the yacht-charter and the leisure, travel & tourism industry is everything about creating content for your website that will drive relevant traffic and users, keeping them engaged, therefore increasing the potential for them to become your customers and clients. Content is the main tool for attracting, acquiring, and engaging your audience with the goal of converting website visitors into customers and clients.
Content marketing is educational, not promotional. It is used to offer consumers valuable information so that they become loyal to the brand. With content marketing, we help you position your brand as a credible and authoritative resource on topics that matter to your audience. While closely related to SEO, it also goes hand-in-hand with social media marketing.
The main advantages of content marketing:
- Improving your SEO and organic rankings
- Establishing and improving your brand awareness, expertise, authority, and trust
- Connecting with your audience through multiple content types
- Creating a synergy between PPC, SEO, social media, and other digital marketing areas
- Improving your conversion rates and increasing the number of bookings
- Lower costs and higher return on investment (ROI)
While working on your content marketing efforts, we are creating engaging and original blog posts, website content, email newsletters, and social media posts that target your ideal audience.
Our main content marketing tactics:
- Blog posts and articles – we write SEO optimized content that will drive relevant traffic and target organic keywords while improving rankings of your website
- Social media posts – we design social media images and write copy for your social media posts that will engage your audience on channels such as Facebook, Instagram, Pinterest, and Linkedin
- Infographics – we design and create engaging and good-looking infographics that will encourage social proof and your brand’s authority
- White-papers and E-books – we write thorough long-form content that will increase your lead-generation efforts, establish trust and increase the loyalty of your customers and clients
- Email newsletters – we design, write, and plan newsletter campaigns that will engage users at any time and any place