XAIPE-Morandini

Making your digital story important to people through specific advertising and curious storytelling.

PPC & Online AdvertisingRead more Search Engine Optimization (SEO)Read more Digital Content MarketingRead more Social Media MarketingRead more Website DevelopmentRead more Email MarketingRead more

Proven track record

Our References

Full portfolio

Hire a Fractional CMO for Yacht Charters

How we work together

You get a fractional CMO: senior marketing leadership for your charter business at a fraction of the cost of a full-time hire. Here's exactly what happens when we work together.

01Free, 30 minutes

Discovery call with your future CMO

We talk through your fleet, bases, target markets, seasonality, and how bookings currently come in (direct, brokers, charter platforms). You leave knowing whether XAIPE-Morandini is the right fit for your company.

02FREE, WEEKS 1-2

Audit & strategy

As your CMO, we review your ad accounts, website, booking funnel, tracking, SEO, and competitors, then build a plan around your booking calendar: which markets to target and when, budget split between early-bird and last-minute demand, messaging per boat type and audience, and KPIs tied to inquiries and confirmed bookings. Nothing starts until you approve it. The audit and strategy are free.

03Weeks 3-4

Setup & launch

We set up tracking from ad click to inquiry to booking (including your booking system, e.g. CYA, MMK, Nausys), so you see cost per booking, not just cost per click. Campaigns, landing pages per fleet or destination, and remarketing audiences go live.

04Ongoing

CMO-led execution, optimization & support

We run and optimize Google and Meta campaigns through the booking season, and support you with the tech behind it: website development, updates, and API, tracking, email setup, and general IT. We also brief and manage photographers, freelancers, and vendors, so you have one accountable marketing lead instead of five agencies.

05Monthly

Monthly reporting & scaling

A monthly CMO report and strategy call: spend, inquiries, bookings, next steps. Once the numbers are proven, we scale budget, add new markets or extend into shoulder-season and last-minute campaigns to fill open weeks.

+10 years of industry experience

Partnered with

As the official marketing supplier for the International Charter Expo (ICE), Croatia Yacht Show (CYS), and the Yachtmaster Group, we have assisted them in generating +300 yacht charter leads for some of the world’s most renowned yacht charter expos.

Real client feedback

Testimonials

"XAIPE has been our marketing partner on the last 3 ICE events - 2 of them digital and now on-site. They’ve helped us reach our target audience and increase visibility and engagement, showing their digital marketing expertise and a deep understanding of the yacht charter industry."

Antonija HajmanCEO, International Charter Expo

"After the redesign of our website, we've decided to invest in paid ads. XAIPE helped us reach our target audience (mostly from the DACH region) and increase bookings during the high season and the post-season. XAIPE's Google Ads experience contributed significantly to the success of our 2022 post-pandemic season."

Irena Granić-ŠilićOwner, Abalone Hotel & Apartments

Book a free audit, strategy & 30-min call